Merchant Acceptable Use Policy

1. Product & Listing Accuracy (Zero Tolerance for Fraud)

Merchants are strictly prohibited from engaging in misleading advertising (Hat'aya) under the Israeli Consumer Protection Law.

• Accurate Photography: Images used in listings must accurately represent the actual physical item being sold. Bait-and-switch tactics, using heavily manipulated stock photos, or misrepresenting the size/quality of an item will result in immediate listing deletion.
• Clear Pricing: All prices must include VAT (Ma'am) as required by Israeli law. No hidden fees may be added after a transaction is initiated.
• Review Manipulation: Merchants may not purchase fake reviews, review their own products, or offer financial incentives to Customers in exchange for positive ratings.

2. Prohibited & Illicit Goods

Merchants may not list, sell, or facilitate the transport of any of the following items:

• Weapons, ammunition, or explosive materials.
• Controlled narcotics, prescription drugs, or illegal substances.
• Counterfeit goods, unlicensed replicas, or items that infringe upon third-party intellectual property, trademarks, or copyrights.
• Stolen property or goods lacking a legitimate chain of custody.
• Materials containing incitement to violence, racism, or illegal pornography.

3. Communication & Anti-Harassment Standards

Goatic enforces a strict anti-harassment environment.

• Defamation (Lashon HaRa): Merchants may not publish abusive, threatening, or defamatory content regarding Customers, competing Merchants, or Goatic personnel.
• Customer Harassment: Retaliating against a Customer for leaving a negative review or initiating a lawful statutory cancellation (Bitul Iska) is strictly forbidden.

4. Data Privacy & Off-Platform Solicitation

Customer data is provided to Merchants solely for the purpose of preparing an immediate order.

• No Direct Marketing: Merchants are strictly prohibited from saving Customer phone numbers, email addresses, or physical addresses to send independent marketing messages, spam, or promotional materials.
• No Platform Circumvention: Merchants may not place flyers, business cards, or promotional inserts inside Goatic delivery packages that encourage Customers to bypass the Goatic marketplace for future orders.

5. Enforcement & Disciplinary Action

Goatic retains absolute and unilateral discretion to interpret these guidelines. If we determine, in our sole judgment, that a Merchant has violated this AUP, we reserve the right to:

1. Issue a formal warning.
2. Shadowban or permanently remove specific product listings.
3. Suspend or permanently terminate the Merchant's storefront.
4. Withhold payouts to cover refunds, chargebacks, or legal fees resulting from the Merchant's violation.
5. Report severe violations (e.g., selling illicit goods) to the Israel Police.